The so-called “World Gallery” is really a window on the world. The city where I live, Bangkok, is being fully covered outdoor with this campaign: billboards, prints and light boxes in many strategic area of the city on-the-move. Powerful landscapes and portraits from all around the world, shot in a sort of National Geographic style by not professional photographers. I have to say that the photos are beautiful, the campaign “it’s not just a great idea, it’s a game changer. It’s really opening a new way of doing things and changing behaviour”, as Juan Carlos Ortiz (DDB Americas), president of the jury at Cannes Lions 2015, has commented.